The omnipresence of the internet in society today ensures that companies have an access to hundreds of platforms for video content distribution. Identifying the audience traits is one of many steps in our Strategy developing process and the reason why we will discuss these questions with you:
Where does your audience head to online and on mobile?
How do they get there?
What are they looking for when they get there?
What do they share?
Who are their go-to sources of daily content?
When do they spend time online and on mobile
How do they like to engage with brands?